Why choose Bay59?
Our team has the necessary skills and experience:
- Technical skills
We have had many years’ experience in building websites.
We hand-code our websites to keep the code as clean and simple as possible, using XHTML and CSS coding practices, and we are experienced in the use of PHP and MySQL. We optimise each website to give the best possible result with search engines.
We believe that a business website is a means to an end, not an end in itself. For this reason we prefer to use simple methods which are fast-loading and work across the broadest range of browsers, operating systems and devices. The content of your site, the fact that it is up to date, and that everything works as it should, will do more to generate increased business than special effects built with tools such as Flash. (Note: Search engine robots read text, not fancy graphics and moving images.)
- Design skills
Each Bay59 website is custom designed, taking into account the client’s existing logo, colour scheme and type of business.
Our team includes an award-winning photographer and we will take photographs for you at no extra charge.
Our preference is for clean, simple, uncluttered designs, but we work with each client to produce a result that satisfies their needs.
- Communication considerations
A business website is a marketing tool. The wording used needs to get your message across to potential clients.
Our first step is to meet with you to learn about your business, your business objectives and your target market.
When we build your website, we write the content for you in a way that will answer the basic questions and give the information potential customers are looking for. The wording we choose will make maximum use of the keywords which affect search engine results.
We can spell and we can write coherently. One of our team is a former journalist.
Once we have written the initial draft of the content, you have the opportunity to amend and approve it before the site is activated.
- Business and marketing considerations
Our team has a background in small business, corporate management and sales, promotions and advertising. We understand the challenges faced by business owners and we understand their goals. Our focus in building a business website is how it will help to accomplish those goals.
We will work with you to convey your message and to make your website an effective marketing tool.
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